The 24 Hours of Le Mans official poster mirrors the event itself – a fascinating combination of long-standing tradition and modern design. Over the years, it has become a true work of art that portrays the spirit and aura of the world's greatest endurance race.

Graphic artists call on their talent and creativity to capture the essence of the race, its history and its future. The design has certainly come a long way since the inaugural version in 1923!

The 24 Hours of Le Mans poster is a snapshot of the race’s stellar history or of the main protagonists entered in the World Endurance Championship. For race fans, it is a cherished collector’s item with some becoming extremely rare, reflecting their significance in the art and racing worlds.

A vibrant image of Hypercars at full throttle

The 2024 edition is the work of the communications agency Désigne. It depicts the Hypercar battle in a powerful image evoking sheer speed while the vibrant lines capture the rousing roar of the engines.  The colourful poster is deliberately festive to build on the exciting mood created during the Centenary celebrations.
The Hypercars are portrayed in front of the grandstands, one of the circuit’s iconic landmarks recognised all over the world. This exact spot enhances the awe-inspiring performances of these multicoloured cars to excite and thrill the massed crowds.

The once-in -a-century opportunity to combine the year with the race’s logo was obviously too good to be missed. The result will feature prominently in the visual identity of the 2024 24 Hours of Le Mans. Hypercars battling at top speed. An enthralling race. A legendary venue. Emblematic grandstands packed with joyous fans. Those are the ingredients of the 2024 24 Hours of Le Mans official poster!